Rethinking beauty

Posted: December 10, 2013 in Uncategorized

Disabled mannequins will be eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine

The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

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